In 2O17, Diego Cuetara founded SWEEET in Madrid — a creative playground with just the right amount of flair. Diego had one big, bold vision: to turn ideas into candy and rally talented creatives from every timezone.

Diego’s journey has been anything but ordinary. With a knack for all things visual and audial, he’s dabbled (and dazzled) in writing, directing, photography, videography, and music production.

SWEEET is a global meeting point for creatives and innovators who are as passionate about storytelling as they are about craftsmanship. Together, we create high-level, luxury content that’s not just seen but felt.

Let’s take your brand to a place where creativity meets sophistication—and sprinkle in a bit of fun along the way.