We partnered with Massimo Dutti to showcase the opening of their only US store. The idea was to highlight the elegance and meticulous detail that defines the brand, from the space itself to the daily rituals of preparing the store for visitors. We produced video, editing, and content that captured the artistry behind the scenes. What stood out most was learning how intentional every element is—from the way clothes are steamed to how each piece is placed—things shoppers rarely get to see.